Zuckerberg also announced that the company now counts more than 1 billion monthly active users who visit Facebook's Marketplace service, where users can buy and sell goods. This iOS 14 change will begin having an impact on Facebook's ad targeting in the second quarter.įacebook CEO Mark Zuckerberg talked about the company's focus on building e-commerce features as a key part of delivering a "personalized" experience to users.
Most notably, this includes Apple's recent privacy changes in iOS 14 that may make it more difficult for the company to personalize ads for iPhone and iPad users. The company, however, expects revenue growth in the third and fourth quarters to significantly decelerate sequentially compared with fast growth experienced during those periods a year prior as a result of the pandemic.Īdditionally, the company is bracing for "ad targeting headwinds" as a result of regulatory and platform challenges. Facebook's net income grew 94% to $9.5 billion, from $4.9 billion a year prior.įacebook attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered.įacebook said it expects its revenue growth to remain stable or accelerate modestly in the second quarter compared with slower growth a year prior due to the pandemic.
The company reported revenue of $26.17 billion for the quarter, which was up 48% compared with a year prior.
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